What are ChatGPT Ads?
Sponsored cards that OpenAI shows below ChatGPT's answers to adult users on the Free and Go plans. Each card has a brand name, a short headline, one line of text, a square image and a link. OpenAI says ads don't change the answer and advertisers don't see your chats. Ads started in the US in February 2026.
How do I advertise on ChatGPT?
Open an account in OpenAI's Ads Manager at ads.openai.com (beta since May 2026). Verify your business, then set up a campaign and ad groups. Write context hints and add your card, then pick CPC or CPM bidding. Install the OpenAI pixel or Conversions API before you spend. StackBooster sets all of this up and runs it for you.
How much do ChatGPT Ads cost?
There is no minimum spend since May 2026. OpenAI suggests $3 to $5 per click. Advertisers report most clicks between $2 and $8, with some B2B tests near $13. CPM started around $60 and is now about $25. Budget for learning: early tests often show clicks with few conversions.
What are context hints in ChatGPT Ads?
Short, plain-language descriptions of the conversations where your ad should appear. They replace keywords: there is no exact match and no search-term report. Short, specific hints tied to a real buyer moment work better than long keyword lists. StackBooster writes hints from your product's real use cases and the angles that already win on your other channels.
Why don't my ChatGPT Ads clicks show up in Google Analytics?
ChatGPT Ads has no native GA4 link, so untagged clicks often land as Direct. Agencies report gaps of 13 to 68% between platform clicks and sessions. To fix it, add UTMs on every ad group and install the OpenAI pixel plus Conversions API before launch. Then compare platform clicks with GA4 every week.
What size are ChatGPT ad images and text?
One square image (1:1, PNG or JPG, 640 to 1200px). A headline of up to 50 characters, but only about 24 show on mobile. A description of up to 100 characters on one line. There is no video. Shopping advertisers can use a product carousel built from a merchant feed, which is in beta.
What businesses can't advertise on ChatGPT?
Dating, adult, alcohol, tobacco, gambling, drugs, politics, job listings and individual real estate are not allowed. Health, finance and legal are US-only with manual review. StackBooster checks policy risk on every ad and landing page before launch, so you don't pay to find out that an ad will never serve.
Are ChatGPT Ads worth it?
They are worth a controlled test if people research your product before buying, because clicks come mid-decision. They are weak if your buyers mostly use paid ChatGPT plans, which show no ads. Reporting is still thin, so judge results on your own tracked conversions, not on platform clicks.
Can AI manage ChatGPT Ads for me?
Yes. OpenAI has an Advertiser API for campaigns, ads, conversions and reporting. StackBooster's growth system uses it to write context hints and cards, check them before spend, launch, and watch spend and delivery. It connects each ad to a matching landing page and CRM follow-up, then changes what doesn't work each week.
How is ChatGPT advertising different from Google Ads?
Google matches keywords and shows you the search terms. ChatGPT matches the meaning of a conversation and shows no queries. The ad is a small card below a full answer, so the landing page has to finish the job. CTR is lower, about 0.3 to 2.4% in early reports, but clicks come mid-decision.