Growth notes From the team that runs the funnel
How buyers really buy. And how to sell to them.
Field notes on full-funnel growth: every touch from the first ad to the second order, how to measure it honestly, and how to make it better every week.
Strategy · 6 min read
What is an AI marketing department? The 7-seat model we run on
An AI marketing department is a set of AI agents with one job each, one shared plan and a person who approves. See the 7-seat model we run our marketing on.
StrategyAI marketing agency alternative: agency, hire, tools or AI team?Compare an AI marketing agency alternative with an agency, in-house hire and DIY tools on cost, speed, approvals and ownership. Includes a handover checklist.FunnelMarketing funnel for DTC brands: the seven-touch templateBuild a marketing funnel for DTC brands with a seven-touch template, clear owners and useful metrics. Diagnose clicks but no sales before buying more traffic.Meta AdsHow to fix ad creative fatigue: a diagnostic worksheetLearn how to fix ad creative fatigue with a diagnostic worksheet that separates tired ads from audience, offer, landing page and tracking problems.OutreachAI SDR for warm leads: from a quiet inquiry to a qualified meetingHow to use an AI SDR on warm leads only: find quiet threads, write the next message in the same thread, approve it, and stop the moment they reply.FunnelThe marketing funnel, rebuilt: seven touches, four layers, one weekly loopWhat a marketing funnel really is, why most funnels leak after the click, and how to build, measure and fix the seven touches that win a customer. With a checklist.